Turning Radio PSAs Into Fun, Shareable Content

As part of an Attendance Matters campaign, I created a press kit for school districts to help spread this important message. A key component of this was working with kids to record radio public service announcements.

Sophia explains that high school graduates live longer, so she has a lot to accomplish in 75 years.

Gus explains that missing 18 days of school each year can put kids behind.

In all, I wrote and produced eight radio spots for Attendance Matters that aired on stations across Montana. Then, to make the spots visual, I used a low-cost animation tool to turn some of the PSAs into fun, shareable animated videos.